There is growing international awareness of the importance of mental health as a public health and development issue in low and middle-income countries. This new prominence owes a great deal to the effects of advocacy, by a variety of individuals and organisations, and through a variety of methods. There is an urgent need to grow and sustain a vibrant mental health advocacy movement in South Africa. When doing that there are several important lessons that can be learnt from health advocacy initiatives around the world.
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